On the role of metaphor in information visualization

truth conditions, image schemas have an experiential basis. As a consequence, they foster mental operations analogous to the actual physical operations on which they are based. Accordingly, they operate in congruence with their own unique experiential “logic.” Below are descriptions of several of the canonical image schemas defined by Johnson. Following Lakoff’s format in 2 , I include a description of the theoretical bodily basis for each schema, along with a description of the schema’s structural components and several example Metaphor in information visualization Risch